We are a small business aiming to go beyond traditional retail.

We donate 100% of our profits to non-profit organizations who are dedicated to providing sustainable solutions and focused on our core principles of Equity, Justice, Innovation and Growth. When curating our collections we prioritize brand values such as sourcing, manufacturing, and leadership without ever sacrificing quality and style. We take great pride in shaping the way business can play a direct role in social movements, but we are not in this alone. It is because of your purchases that we have been able to donate over $80,000 to the incredible work being done in our communities.


Foundation is a female-founded lifestyle brand putting the power of social change in the hands of the consumer.

Our mission is to combine fashion and philanthropy by empowering women to shop with purpose and offering modern and thoughtful collections that reflect the values we see as shared. We believe this starts with you. Your actions can make a difference, and our collective action can have a lasting impact on society.

Learn About Our Founders


Our goal is to champion a wide variety of non-profit organizations on a rotating basis, whose missions we strongly believe in.

Through our partnership, we bring awareness, spark community dialogue and provide a platform where you can see your dollars go to work. We stand behind our foundational fashion staples as a means to promote intentional, ethical and sustainable personal investments while injecting a chain of impact into every Foundation purchase through our 100% give-back model.